Bettors Kenya: Sports Betting, News, Legal Updates & Insights

Sports betting has plenty to offer for new and existing betting enthusiasts. Many fans enjoy using their sports knowledge to take part in online betting on sporting events throughout the year. In this guide, we detail some of the key markets and popular features for Kenya punters.



Various forms of betting in Kenya have been legal for decades. The first forms of legal betting came in 1966 as the nation became one of the first African countries to allow legalized gambling.

Over the last 50 plus years, more gambling has been lawful in Kenya. Today, this includes legalized sports betting and the use of internet casinos for players aged 18 or over. Anyone over the legal gambling age can freely deposit and wager on sporting events, such as football, tennis, cricket, rugby, and basketball. They can also use funds to play slot games and online casino games, such as poker, blackjack, and roulette.

Recent developments in new gambling laws in 2020 added further regulations for betting companies and websites. Less advertising for gambling was allowed, particularly on social media, under the new laws. Furthermore, Kenyan betting sites now require licenses to operate, which helps to protect player funds and accounts.

Sports Betting in Kenya

Certain online sports betting markets are popular in Kenya. Some specific leagues and events prove more sought after in the Kenya sports betting market. Sports bettors from the country are most enthusiastic about the following sports.

Sports Betting in Kenya

Bet on Football in Kenya

Football is the most popular sports betting choice in Kenya. Bettors and fans love to watch football from around the world, including top events like the English Premier League, World Cup, Champions League, and the European Championships.

Taking an interest in football extends to the sports betting arena for Kenyan sports enthusiasts. As a result, some of the most popular bets that people place are on football. Some of the most sought after bets on bookmaker sites include, match winner wagers, under/over bets, and goalscorers.

Bet on Tennis in Kenya

Tennis is another popular sports betting market in Kenya, with punters taking a keen interest in ITF and WTA events all year round. However, the major tennis events, Wimbledon, the US, French and Australian Opens, all take the limelight when players choose to wager on tennis.

There is plenty of variety in the tennis sports betting markets, which is why it remains a popular choice. Some of the most selected bets for tennis are match winners, handicaps, under/over points and sets and pre-tournament selections.

Bet on Basketball in Kenya

The popularity of basketball in Kenya has increased over the past few decades as American basketball from the NBA has become more accessible in the country. Although Kenyan basketball is also successful, younger bettors, in particular, have shown an interest in the sport.

When wagering on basketball, there are some standout sports betting markets that bettors select. These include outright winners, points spread or under/over total points.

List of Betting Sites in Kenya

As more betting sites are receiving gambling licences in Kenya, new bookmakers are becoming available regularly. As a result, there are plenty of different betting platforms that players can choose from.

Welcome Bonuses on Betting Sites

Many of the new and established Kenyan bookmakers and sports betting sites will provide welcome offers for new customers. Often, these are provided when players join, deposit and wager with the site. Be aware that all bookmakers will have terms and conditions and qualifying criteria that apply to their welcome offers. See the table below for more details on each Kenya betting site.

  1. betway

    50% FIRST DEPOSIT OFFER UP TO KSh 5,000
    "Min deposit KSH 49. Maximum return on the free bet is KSH 1, 500,000. The Free Bet is available for a maximum of 180 days from the date it was credited into your account. After claiming the offer, the wagering requirement must be meet within 30 days. The bonus funds can be used to place bets on single selections and mutliple selections. The free bet must be wagered 3x on sports. Bets on casinos and live casino products do not contribute towards the wagering requirement." Visit site
  2. BetWinner

    100% BONUS ON THE FIRST DEPOSIT UP TO €100
    18+. The minimum required deposit to activate the bonus is 1 EUR. Wager 5 times the bonus amount in accumulator bets. Each accumulator bet must contain 3 or more events. At least 3 of the events included in an accumulator must have odds of 1.40 or higher. T&Cs Apply. Visit site
  3. Helabet

    100% Welcome Bonus up to KSH 10,000
    The bonus is only available to new user. To qualify make a minimum depsosit of KSH 112. The bonus amount must be wagered 5x on accumulator bets with each accumulator having 3 or more games. These games should also have minimum odds of 1.40. This offer can only be used with 30 days after registration. The maximum bonus amount is KSH 10,000 Visit site
  4. 22bet

    UP TO 15000 KES FOR SPORTS BETTING
    The minimum acceptable deposit is KSH 100. The bonus funds can only be used for sports betting and must be wagered 5x on accumulator bets within 7 days. Each quallifying accumulator bet must have atleast three selections and odds of not less than 1.40. The offer is not available for cryptocurrency accounts. Visit site
  5. Sahara Games

    First Deposit Free Bet
    After registration, new users are required to make a minimum deposit of KSH 100 and bet on a game with minimum odds of atleast 2.6. The Free Bet will be automatically be activated. Visit site
  6. MozzartBet

    Ksh 200,000,000 – MOZZART SUPER GRAND JACKPOT
    18+.The Mozzart Super Grand Jackpot competition consists of predicting the final results of 20 football matches selected in advance by Mozzart Bet. The minimum and maximum number of games in the ticket is 20.Participants in this competition are obliged to pay tickets before the start of the first match in order to qualify themselves for Mozzart Super Grand Jackpot. The stake is fixed and amounts to 50 Kshs for one combination. It is allowed to bet on several combinations, double or triple outcome (double or triple), provided that each new combination costs 50 Kshs. T&Cs Apply. Visit site
  7. ChezaCash

    Get up to 450% deposit on your first bonus
    18+.To qualify you must deposit a minimum of KES 1 • Place a bet with minimum odd of 1.1 • The bonus is awarded in the following order; First Deposit – 200% bonus Second Deposit – 150% bonus Third Deposit – 100% bonus. To convert Bonus into real money, Player must bet 10 times on a minimum multibet of 4 games with minimum total odds of 10.Must place bets on pre match games only.The bonus is valid for 72hrs. T&Cs apply. Visit site

Livescore in Kenya

Livescore in Kenya is an online platform that provides details about upcoming sports fixtures from around the world. The website aims to provide sports bettors and fans with up to date information so they can keep their sports knowledge fresh. It also has details for in-play action, including score updates, key moments in a fixture and live commentary.

New Betting Sites in Kenya

There are many high-profile sports betting websites in Kenya. However, many new online sports betting sites launch regularly to increase the options for customers. Below are some of the most recent bookmakers to launch in Kenya.

  • Sahara Games

An online sportsbook and casino website that offers options for virtual sports and mobile betting. There are also jackpot options for Kenya bettors.

  • ChezaCash

ChezaCash is a recent sportsbook that launched in Kenya, and it offers a range of sports betting markets. Weekly sports jackpots are available for customers via the online site and mobile app.

  • Helabet

This online betting site launched in 2015, and it provides casino and sportsbook wagering options for players. It has a wide range of sports markets for pre-match and in-play options. The operator also has an easy to use downloadable mobile app.

  • BetWinner

BetWinner is one of the international bookmakers that started operations in Kenya in the late 2000s. It has since become a popular betting site for customers due to its deeper offerings in the sports betting market, especially for football.

Betting Sites in Kenya

Because certain sports are more popular among Kenya bettors, online betting websites cater for specific, popular events during the sporting calendar. Below are some of the biggest and most sought after sports betting events each year.

  • AFCON (Africa Cup of Nations)

A football tournament is held in Africa every two years. The best African national teams take part in the competitions through a group stage first. The winners of each group then go head to head in the knockout rounds.

  • FIFA World Cup

A football competition held every four years, the World Cup is one of the most well-known tournaments in the world. The best international football teams face off in an initial group stage. The winners then progress to the finals, with the eventual winner crowned the best national team in the world.

  • Premier League

The English Premier League is an elite competition that sees the best 20 teams in England compete for the league title. Some of the sport’s leading superstars play in the league for some of the world’s best-known teams. These include Manchester United, Liverpool, Chelsea and Manchester City.

  • England Championship

The Championship is England’s second-tier league competition. The winner and second-placed teams are promoted to the Premier League each season. While the teams placed third to sixth face each other in the play-offs to win promotion to the Premier League.

  • La Liga

Spain’s top football league is La Liga. 20 of the top Spanish teams take part in the competition each year with teams like Barcelona, Real Madrid and Atlético Madrid, battling amongst each other to become the best team in Spain.

In the Kenyan Premier League, there are some standout players that catch the eye of fans. Below are popular players among the KPL Top Scorers this season.

Our Betting Guides

Betting guides for sports, casinos and mobile betting can help make informed decisions when choosing wagers. There are various guides available for new bettors, who are first starting out with sports wagering, as well as information for more experienced punters.

Some of the most popular sports betting guides help bettors think about choices in a range of markets for different events. How to bet on sports guides include details on, statistics to look for when choosing potential match winners as well as details on player and team form.

In addition, betting guides are available for casino games and mobile betting. This includes using cashout functions when they are available on certain betting sites. Besides, we cover bookmakers’ promotions, including free bets and welcome bonuses.

Betting Predictions in Kenya

Betting predictions in sports gambling are popular. Many punters like to make predictions on sporting events, whether it’s through a single bet on a tennis match winner or selecting various outcomes in a football accumulator. Certain betting sites also provide jackpot options for predicting results and correct scores for sports like cricket and basketball.

Responsible Gambling When Sports Betting

Please remember that any bets and wagers on sports betting require responsibility on the side of the bettor. Responsible Gambling rules are essential for players to have fun whilst placing bets, and being aware of the procedures can help if the fun stops. Before signing up for a bookmaker offer or promotion, always take time to read and understand the terms and conditions. The information is provided to inform players of their responsibility once they sign up for an offer.